Δωρεάν on-line μαθήματα από το Πανεπιστήμιο του Yale

http://oyc.yale.edu/economics

The Department of Economics at Yale offers a wide spectrum of courses for both specialists and non-specialists alike. For undergraduate majors, a core of courses in macro- and microeconomics, mathematics, and econometrics is required. Advanced courses offer training in economic history, finance, theory, international and developmental economics, market organization, human resources, and the public sector. The graduate program covers a broad range of research interests and diverse methodologies. Learn more at http://www.econ.yale.edu/

Courses
	ECON 159 - Game Theory Professor Ben Polak Fall, 2007 This course is an introduction to game theory and strategic thinking. Ideas such as dominance, backward induction, Nash equilibrium, evolutionary stability, commitment, credibility, asymmetric information, adverse selection, and signaling are discussed and applied to games played in class and to examples drawn from economics, politics, the movies, and elsewhere. more >>
	ECON 251 - Financial Theory Professor John Geanakoplos Fall, 2009 This course attempts to explain the role and the importance of the financial system in the global economy. Rather than separating off the financial world from the rest of the economy, financial equilibrium is studied as an extension of economic equilibrium. The course also gives a picture of the kind of thinking and analysis done by hedge funds. more >>
	ECON 252 - Financial Markets Professor Robert Shiller Spring, 2008 Financial institutions are a pillar of civilized society, supporting people in their productive ventures and managing the economic risks they take on. The workings of these institutions are important to comprehend if we are to predict their actions today and their evolution in the coming information age. The course strives to offer understanding of the theory of finance and its relation to the history, strengths and imperfections of such institutions as banking, insurance, securities, futures, and other derivatives markets, and the future of these institutions over the next century. more >>

English for the Financial Sector Student's Book

(Cambridge Exams Publishing)

By Ian MacKenzie

Cambridge University Press (May 26, 2008) | ISBN-10: 0521547253 | ISBN-13: 978-0521547253 | 160 Pages | PDF















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Business-To-Business Internet Marketing

Business-To-Business Internet Marketing Summary:

Publisher: Maximum Press (FL) 2001-12

402 Pages

ISBN: 1885068727

PDF

3 MB



Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics. This "crash course" in business-to-business marketing is an excellent introduction for the newcomer and a worthwhile refresher for the veteran. Barry Silverstein is convinced that the Internet will soon replace direct mail as the primary vehicle for business-to-business direct marketing. Silverstein doesn't promote spam, but discusses how the Internet has changed marketing and how principles of sound direct marketing can be applied to the Internet in fresh ways. Silverstein presents dozens of techniques than can be applied to five major strategies, each invaluable in building business profitability. The first is a set of techniques for generating and qualifying leads online. Next, he demonstrates approaches to using Internet events as means to promote products and services. Then he discusses using the Internet's advantages in delivering instant-fulfillment service. The ins and outs of generating orders over the Net come next, followed by the means of using the Internet to build and solidify relationships with your customers. Silverstein backs up his points with excellent real-world examples and a variety of case studies. He closes his presentation with an action plan to help you put his techniques to work in your organization. A series of appendices guides you to additional resources. --Elizabeth Lewis

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International Marketing Management: Text and Cases

International Marketing Management: Text and Cases Summary:

Sage Publications

2008

ISBN: 0761936408

596 pages

PDF

3,2 MB



This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance. A key feature of this book is a highly developed Management Game at the end of each chapter which makes the book interactive and provides hands-on corporate experience to students. International Marketing is closely associated with the business environment of the host country, its cultural ethos, economic development, political system, and competitive environment. Companies need to analyze these factors before planning international forays. The book contains profiles of selected countries that enable students to understand their business environment, business behavior, and the best methods of doing business there.



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Marketing Management: Text and Cases

Marketing Management: Text and Cases Summary:

Routledge 2004 ISBN: 0789012332 392 pages PDF 3,3 MB

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including:

an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing





customer analysis—segmentation, market grids, and market estimations





competitive analysis—types of competition, gathering intelligence, and marketing audits





financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions





marketing planning—both strategic planning and operational perspectives





evaluation and control of marketing activities including sales, cost, and profit





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